# MIP#16

```
MIP#: MIP#16
Title: Media Exposure Package in Eastern Market
Author(s): Odaily - Winny & Zhao Long
Contributors: 
Editor: N/P
Date Proposed: 
Date Ratified: 
Dependencies:
Replaces: N/P
Exception to MIP: N/P
```

Vote option:

1\) Yes

2\) No

* <mark style="color:red;">**Executive Summary:**</mark>&#x20;

This is a grant proposal applied by Odaily, a leading web3 and crypto media company in Eastern Market, with the aim to help MVC expand the Chinese-speaking market through media influence.

AMA session at MVC community: [Link](https://t.me/mvcofficial/105780)

Date: 10th Nov 2023 \[HKT20:00, UTC:12:00]

* #### <mark style="color:red;">Motivation:</mark>&#x20;

The Chinese-speaking market holds immense global significance, and in the fiercely competitive blockchain landscape, establishing long-term PR strategies is paramount. Collaborating with Odaily will enable MVC to keep the Chinese-speaking community informed about its ecosystem updates, incubation progress, partnerships, and achievements, thereby boosting awareness and attracting potential users. With five years of experience and a track record of serving over 800 projects, Odaily comprehends the dynamics of the Chinese-speaking market and is poised to assist MVC in crafting potent marketing strategies for maximal impact

* <mark style="color:red;">**Proposal Details:**</mark>&#x20;

![](https://lh7-us.googleusercontent.com/AdDWaeFhVYVLcTld_mAMt9wOIaMeOhHdq3XJannKkzNQHGJ8zbHb-R9lyiUh4RYTK2WARywJNe3U83DoPRYM-Svm2qbAARLP5LjP3PIz53UBkr34siYhFHO7YT_OxV6r5Tf_px55g8wOwyoAcr8Jopc)

About Odaily:

Odaily, founded in early 2018, is a prominent web3.0 and crypto-focused media platform in the Chinese speaking area incubated by 36Kr, whose founding team members are from 36Kr. 36Kr.com is the largest Chinese technology news aggregation site and financial media group, having gone public on Nasdaq (KRKR) in 2019 and catering to a readership base of 50 million.

Odaily boasts the largest and most professional crypto-focused original content editing team. We encompass the latest news, fresh perspectives, in-depth analysis, and industry reports. Our articles garner a total exposure of more than 10 billion views, with over 50% of mainstream web3 projects making their initial appearance in the Chinese-speaking market through Odaily.

Furthermore, Odaily has assisted over 800 clients in building brand awareness within the Asian market, including giant corporations, organizations, exchanges, capital funds, DeFi protocols, and NFT projects, such as Binance, OKX, Dfinity, Solana, Sui, Dapper Labs, Animoca Brands, Tencent, Alibaba, Amazon, and more. Odaily effectively disseminates the core values of each project through a multi-channel network.

Metrics of Odaily:

Cover over 210,000 unique users

1\. Web: 520,000 weekly pageviews (PV)&#x20;

&#x20;           19,000 weekly users view (UV) \


2\. App: 430,000 downloads

&#x20;           145,000 registered users

&#x20;            51,000 weekly active users

3\. Social Media:&#x20;

Twitter: 51,000+ followers

Weibo: 37,000+ followers

Telegram: 32,000+ members

WeChat Groups: 100,000+ active users

Related Links:

Website: [https://www.odaily.news/](https://www.odaily.news/)

Twitter: [https://twitter.com/OdailyChina](https://twitter.com/OdailyChina)

Telegram: [https://t.me/Odaily\_News](https://t.me/Odaily_News) (Announcement)

&#x20;                [https://t.me/Odaily\_CryptoPunk](https://t.me/Odaily_CryptoPunk) (Community)

Weibo: [https://weibo.com/u/6350001753](https://weibo.com/u/6350001753)

* #### Steps to Implement:

Our primary services include in-depth articles, newsflashes, press releases, and Twitter Spaces. The package is priced at $25,000 after the final discount. It includes one dedicated manager for follow-up during the service period, and Odaily's editorial, operational, and marketing teams align within the working Telegram group.

Odaily services will commence officially upon signing the agreement and completing the payment. Regarding specific services, news about milestones such as achieving a specific TVL, ecosystem partnership progress, or grant updates can be delivered in the form of news flashes. As the ecosystem progresses, both parties can collaborate to host Twitter Spaces with the MVC team and ecosystem projects to review past accomplishments and outline future plans. In times of market recovery, the suggestion is to engage in the creation of in-depth articles.

It's important to note that the above is a set of recommendations, and the actual execution will be adapted to suit MVC's specific requirements and market conditions.

* #### Timeline:

\- November: 1-5 MIP proposal submission

\- November 6-10: Open discussion and community vote on the proposal

\- November 10 (tbd): Community AMA

\- November 16-20: Agreement processing and payment

\- November 25, 2023, to January 25, 2023: Official cooperation period

\- January 26: Completion of co-operation, Odaily summit report

* #### Overall Cost Grant Request:

Our total service fee amounts to USDT 26,000 worth of space. Our pricing is carefully considered, factoring in our brand value, market positioning, operational costs, and other relevant elements. With these considerations in mind, we are delighted to extend a substantial discount, emphasizing our dedication to delivering exceptional value. We eagerly look forward to the prospect of collaborating with MVC.

* <mark style="color:red;">**Disclaimer & Remarks:**</mark>

1. **Space is not an investment vehicle**:&#x20;

MVCDAO emphasizes that Space, the native gas of the MVC network, is not intended for investment or speculative purposes. Its value and price are subject to the utility demand within the MVC network, which may lead to price fluctuations. We strongly discourage participants from purchasing Space with the intention of investment or speculation. MVCDAO does not make any commitments or guarantees regarding the price or value of Space. When holding Space, it should be used exclusively for participation in MVCDAO governance or for utility purposes within the MVC network.

2. **Purpose of the proposal**:&#x20;

This proposal is not intended for investment analysis or induction. Instead, it aims to enhance the visibility of the MVC network. It's all about putting our network in the spotlight, not about financial advice.

3. **Conflict of interest declaration:**&#x20;

The author of this proposal has not received any commission.

4. &#x20;**Heads Up!**&#x20;

MVCDAO and MVClabs can't predict the future. We can't guarantee the outcomes of DAO proposals, including media exposure, events, AMAs, rebranding efforts, and builder programs. We encourage members to do their homework and make informed decisions when voting on proposals.

5. **Community Responsibility:**

If a proposal appears questionable, lacks detail, or has escalating costs, members are encouraged to vote 'Against the Proposal' and question its feasibility and cost-effectiveness. Your voice and vote matter!

6. **Committee Accountability:**&#x20;

Committee members are expected to exercise their voting rights with objectivity, diligence, and integrity. They are responsible for evaluating each proposal based on its completeness, feasibility, and cost-effectiveness. If a committee member is found to be compromised, the DAO community or any committee member can raise a proposal to replace or terminate the existing DAO position member. MVCDAO will arrange a replacement within 10 days.

6. **Service Provider Reminder:**&#x20;

Long-term service providers (those engaged for more than 3 months) are required to submit a comprehensive work report every three months. This report must receive either a 60% on-chain approval vote from the DAO or a 70% approval vote from committee members to continue receiving recurrent payments every three months. If this approval is not achieved, a new proposal must be submitted, or the contract will be terminated immediately. This clause is mandatory in all long-term service provider proposals\[those engaged for more than 3 months], with the exception of liquidity services.

This clause is mandatory in all long-term service provider proposals, except for liquidity services.

